Find Web Developers
Find Web Developers

Web Development – Top 10 Tips to Help Conversions on Your Website

August 22nd, 2018

Millions of prospective customers surf the web daily giving you an ideal platform for showcasing and selling your products and services. Web design and content are key elements that determine how successful your website is in converting prospective customers to real customers.

Here are ten web design and content tips to allow you to extract maximum benefit from your website and greatly increase your chances of conversions.

Great copy

First impression is the last impression! Use attractive copy on your website. It must effectively convey to customers what they can expect from your site and excite them about your products and services.

Effective headline on each page

Assign an intriguing and unique headline to every web page on your site. Headlines should clearly explain the content that follows on the web page, arouse interest and make visitors want to investigate further.

Attractive site to sustain interest

Make your website attractive and appealing to encourage visitors to explore your products and services. An effective look sustains visitor interest and ensures repeat visits to your site. The more appealing your website is to visitors, the greater your chances of turning visitors into customers.

Persuasive language

Content tone, style and chosen copy have a significant impact on visitor perceptions about your website. Positive, persuasive and convincing language can turn even the most skeptical visitors into loyal customers while esoteric, overly exaggerated or dumbed down language can greatly lower your chances of conversion.

Clear and concise subheadings

Subheadings, popularly known as subheads, allow your customers to browse through information quickly and find what they need. Ensure your subheads are clear and concise, facilitate easy scanning of web page content and follow logically from page headlines.

Easy readability

Website content must be easy to read and understand. Avoid the use of overly technical or flowery language and poor color combinations that prevent smooth reading of content. The content should follow a logical sequence on a web page and between web pages for maximum impact.

Compelling offer and discounts

Make sale or discount offers on products and services easily visible on your site. If you do not allow customers to easily find products and services on sale, they will turn their attention to other websites, even if you have the best offers in town.

Get the word of mouth publicity

Effective web design and content can convince your customers that your website is the best site for spending their money on. Impressed and satisfied visitors can help you find many new customers through free word of mouth publicity and greatly increase your sales and website success.

Add complementary content

Use complementary pictures, testimonials and cartoons to establish your credibility and quality of service to new visitors. Complements help to capture visitor attention and favorably incline them towards your website, products and services.


Your website should offer personalization such that users feel that their needs are being met directly. Such websites reflect confidence by making sure that the copy directly addresses all visitor needs and speaks to buyers in a positive tone.

Follows these tips to maximize the chances of conversion, increase revenue and turn your website into a profit-making machine.

The 4 Phases of Web Developing

August 21st, 2018

Phase 1 — Style more than substance

The very first stage would be to design a website that the CEO, venture capitalists, and advert agencies prefer to see. You will find all kinds of “bells as well as whistles” with this design. A whole site may be an expensive animated website. Or there can be some stunning JavaScript mouse over effects or drop-down menus in the design.. It certainly is a fairly design, however the message is actually clear — style more than substance.

Phase 2 — Designing with regard to online presence

In Phase 2, the truth of a good ineffective website design begins hitting, usually close to 3-6 months following the initial release. A website will usually get declined by most of the major sites, not end up being indexed through the major search engines like Google, or not obtain the traffic or even sales which were projected in line with the various kinds of marketing methods used. Usually, that’s whenever companies decide that they’ll try to employ a professional internet marketer to promote the website.

Doorway web page companies, in some manner, shape or even form, back their unsightly heads. Regrettably, many site owners fall for any doorway web page company’s pitch since the beautifully created site could not possibly function as the problem along with low website traffic. Yahoo may have rejected a website, or the website has been listed within Yahoo and also the company cannot realise why they don’t have any description alongside their organization name. But by no means would numerous ad companies or entrance page companies wish to tell prospects the reality — these people simply didn’t design as well as write a highly effective web website — since it would imply losing 1000s of dollars in business.

Phase 3 — Designing for the audience

Through Stage 3, after investing an exorbitant amount of cash on pretty site designs as well as various advertising strategies, site owners generally determine that they didn’t design or even write a highly effective Web site for his or her target target audience. Typically, site owners brings in the usability expert to investigate potential difficulties and existing various options.

Bringing in the search engines marketing expert to assist with search-engine pleasant web styles and themes early within the design stage can save a business a lot of money in internet marketing costs.

Phase 4 — Site overhaul

After cautious usability and internet search engine visibility have been looked at, web webmasters finally come with an effective site. A site that’s written, coded and created for user friendliness and internet search engine visibility generally has got the most visitors and ensuing sales since it was created, programmed, and created for end customers.


Internet sites should continually be designed together with your target audience in your mind, not your very own preferences. Colors have which means. Professional creative designers understand the actual psychology associated with colour and using white room to greatest project the actual image your own audience wishes to determine. (For instance, try to not use the color red on the financial website.)

Understanding the actual products/services/information your audience is trying to find is extremely important to creating and maintaining a highly effective web website. When a person launch a website, you may need to make an informed guess in regards to what your audience wants.

Next, tools for example site data software as well as reporting through site searches let you know exactly what these potential customers are searching for. Then content material and advertising strategies could be adjusted appropriately.

Unless the actual advanced technologies clearly benefits clients, do not utilize it on your website. If your own venture capitalists or even CEO’s or even lawyers such as the site, ask if they will spend the actual thousands or an incredible number of pounds to maintain you running a business. They’re not really. Your audience who may ultimately figure out the achievement or failure of the site.

Tips and Tricks For Web Development – Some Useful Tools!

August 20th, 2018

We are by-and-large, Mac users but most of these tools are cross platform and available on Windows and Linux with the exception of CSSEdit.

Netbeans. This is a fantastic IDE and when used with Xdebug it provides a superb PHP development environment with line-by-line debugging and all that the competition (Zend Studio) offers but it’s free!. BTW we are fans of Zend Studio just not the price tag!

This brings us onto Xdebug. This is a great php module/addon that when used with Netbeans provided great debugging facilities.

CVSDude. What’s that dude?! this is a really great SVN hosting solution. We tried running our own SVN we tried other SVN providers and finally started using CVSDude for our Subversion Requirements. Most developers will know how important SVN is for team collaboration and without SVN it’s pretty much impossible to collaborate with a team working on a large project. CVSDude offer a cost effective SVN project hosting solution with many extras such as integrated Trac and Bugzilla. Support is great and it can all be managed via their web-based console.

SyncroSVNClient So this brings us onto Subversion clients, there’s allot out there but our favorite is SyncroSVNClient, easy to use, cost effective and reliable.

Safari and Web Inspector . We have experience of Firefox and Firebug and these are excellent tools but if you are a JS developer and have a Mac take a look at Safari’s JS debugger. On our Macs we found it took much less memory resources than Firebug and offers syntax highlighting in the JS code than makes it easier to ready and instantly see bugs in the code. While Firefox and Firebug do a great job Safari and Web Inspector do a top notch job at JS debugging. To enable the Safari Develop menu and Web Inspector, just close Safari and type (or copy/paste) the following command into (/Applications/Utilities): defaults write WebKitDeveloperExtras -bool true.

CSSEdit . Unfortunately only available on the Mac CSSEdit is a top notch CSS tool. Firebug for Firefox and Safari Web Inspector do a great job of CSS debugging class inspection and style over-riding so they are great for finding a CSS issue. However a tool we have found priceless on many occasions is CSSEdit by MacRabbit. This CSS editor allows you to browse any styles and override these much the same as FB and Web Inspector but with much more ease. The controls and interface are easy to use. New style attributes can be easily defined by using the GUI without the need to remember the syntax or have to go off hunting for a sample on Google. More information can be found here:

We hope this information helps!

There are many development tools out there and it’s never a case of one tool does all but our collection of tools certainly seem to be pretty definitive for building a large web-based application.